Required to undertake research on organisational texts or talkat work Paper

Required to undertake on organisational texts or talkat work. This will involve the collection and analysis of data (either audio recordings or other texts) - Research Paper Example The brand awareness has been enhanced by focusing on promotional activities. The promotional activity of Nestle Company for Maggi is to offer gifts in return for empty packet of noodle. The language that can be noticed from Maggi packaging is influential and persuasive which draws attention of people, specially working men and women, who have less time for cooking. There are different patterns of language that can be found in Maggi packaging which are effectively highlighted and presented in the paper. The approach that has been undertaken in this paper is based on discourse analysis. Visual and text elements that can be found on packaging of Maggi are being effectively analyzed in the research. The pictures of product packaging of Maggi have been taken personally. The packaging is described as the form of advertisement which uses integrated brand design. According to Polly Williams, associate creative director of Blue marlin Sydney states that food photography that has been presented in the packaging is to deliver speed, convenience customer ease to drive the intention household. The techniques that have been introduced in the literature of advertisement are based on looking at the usage of metaphors, narratives, texts and images. The feature of every packaging of products is based on depiction of happy and exultant atmosphere. One of the formidable barriers that multinational corporations like Nestle have to surmount is language. It is vital for businesses to decide and evaluate what patters of language that are required to be implemented for their packaging or product labels. Furthermore, corporations also have to notice the rate of adaptation of consumers towards the use of different patterns of language on `product packaging. According to Kotler, the emotion and perception of consumers can be heavily influenced by features of the packaging. Some of the

The power of media on consumerist behaviour Essay

The power of media on consumerist behaviour - Essay Example In our daily lives, individuals are continually bombarded with advertisements encouraging them to buy things. These advertisements promote specific products and give an impression of a good life and what it means to be happy in the modern times (Crocker and Lehmann 45). Most people find shopping to be an exhilarating leisure activity. There are those that go deeply into debt trying to buy products that are beyond their means. Manufacturers mainly concentrate on profits and this means that they concentrate on capital gain over environmental sustainability. This means that most companies in the contemporary world are more concerned about capital gain as it is more profitable to them. On the other hand, environmental sustainability is seen as an expense to the company (Johan and Anthony 11). Some companies do not even have an environmental sustainability policy in place and instead devote all their time and resources towards capital gain which unlike environmental sustainability has immense gains for the company. Entities that fail to take issues of environmental sustainability into consideration are likely to have a reduction in the number of consumers. There has been an increase in the corporate outsourcing of the manufacture of products to developing countries. These lack appropriate safeguards against worker exploitation which is referred to as sweatshop labor. This helps companies to minimize on their labor expenses and maximize on profits (Johan and Anthony 11). However, it results to a rise in employee exploitation in developing economies since they are forced to do a lot of manual labor with minimal pay and under poor working conditions. Companies that are associated with sweatshop labor are likely to experience a decline in popularity among consumers. The media is a powerful tool that has contributed to the shape of consumerist behavior in society and this can