Required to undertake research on organisational texts or talkat work Paper

Required to undertake on organisational texts or talkat work. This will involve the collection and analysis of data (either audio recordings or other texts) - Research Paper Example The brand awareness has been enhanced by focusing on promotional activities. The promotional activity of Nestle Company for Maggi is to offer gifts in return for empty packet of noodle. The language that can be noticed from Maggi packaging is influential and persuasive which draws attention of people, specially working men and women, who have less time for cooking. There are different patterns of language that can be found in Maggi packaging which are effectively highlighted and presented in the paper. The approach that has been undertaken in this paper is based on discourse analysis. Visual and text elements that can be found on packaging of Maggi are being effectively analyzed in the research. The pictures of product packaging of Maggi have been taken personally. The packaging is described as the form of advertisement which uses integrated brand design. According to Polly Williams, associate creative director of Blue marlin Sydney states that food photography that has been presented in the packaging is to deliver speed, convenience customer ease to drive the intention household. The techniques that have been introduced in the literature of advertisement are based on looking at the usage of metaphors, narratives, texts and images. The feature of every packaging of products is based on depiction of happy and exultant atmosphere. One of the formidable barriers that multinational corporations like Nestle have to surmount is language. It is vital for businesses to decide and evaluate what patters of language that are required to be implemented for their packaging or product labels. Furthermore, corporations also have to notice the rate of adaptation of consumers towards the use of different patterns of language on `product packaging. According to Kotler, the emotion and perception of consumers can be heavily influenced by features of the packaging. Some of the